Our Creative department’s goal is to establish Shaping New Tomorrow as the premier tech fashion brand in all our operating markets and to make it a beloved brand for those seeking a sophisticated, timeless style, ultimate comfort, as well as innovative features and technologies. We aim to achieve this by creating exceptional brand and product experiences at all customer touchpoints and developing highly engaging and persuasive content.

The Creative department collaborates cross-functionally to establish a cohesive brand image. This involves website development to deliver an exceptional customer experience, working with creators, influencers, and ambassadors to boost brand recognition and preference as well as producing highly captivating content for our social media channels. Our Creative team formulates and implements product-, seasonal-, and always-on campaigns across all channels.