Our Story
The story of Shaping New Tomorrow started in northern Denmark in 2015. Three childhood friends set out to change the way we think of traditional menswear, as they saw that comfort and style were rarely united. That fostered a creative breeding ground of ideas for how to create the perfect match between the two.
At Shaping New Tomorrow, we develop classic mens and womenswear that challenges conventional manufacturing practices in the textile and fashion industry - without compromising on our core product values of comfort and aesthetics. We believe in making durable garments that last beyond trends and seasons to increase the lifetime of your favorite wardrobe items.
We share a passion for innovation. Therefore, our entire team works hard every day to make life easier for our customers with tech-oriented clothes as well as personal and competent service. Shaping New Tomorrow is one of the fastest-growing Scandinavian fashion companies in decades. We owe all of our success to our customers and our Shapers - and we are so grateful to each and every one of you.
We Have Come A Long Way
The adventure begins
Shaping New Tomorrow was founded
We opened our first store in Aalborg & launched our Danish webshop
Location: Jens Bangs Gade 6, Aalborg 🇩🇰
Our Aalborg Store was relocated to a larger location
Location: Boulevarden 22, Aalborg 🇩🇰
Participation in 'Løvens Hule'/'Dragons Den' on Danish national TV
We boarded two investors: Jesper Buch & Birgit Aaby
We launched our international webshop
Launch of our Copenhagen Store
Location: Pilestræde 52, Copenhagen 🇩🇰
We opened our store in Aarhus
Location: Store Torv 6, Aarhus 🇩🇰
Relocation of the Aalborg Store to a larger and more central location
Location: Østerågade 4A, Aalborg 🇩🇰
Odense - here we go!
Location: Vestergade 30, Odense 🇩🇰
Guten Tag Germany! We opened our first store and office in Hamburg
Location: Neuer Wall 59, Hamburg 🇩🇪
Esbjerg store is up an running!
Location: Kongensgade 36, Esbjerg 🇩🇰
The Aalborg HQ moves to a new and larger location
Location: Østre Havnegade 12, Aalborg 🇩🇰
Grand opening of our Cologne store
Location: Ehrenstraße 13, Cologne 🇩🇪
Opening of our office in Copenhagen
Location: Frederiksborggade 5, Copenhagen 🇩🇰
Stuttgart store is live!
Location: Königstraße 58, Stuttgart 🇩🇪
Our Frankfurt store is open
Location: Roßmarkt 15, Frankfurt am Main 🇩🇪
Ich bin ein Berliner - our Berlin store is open!
Location: Kurfürstendamm 22, Berlin 🇩🇪
Introducing our Women's Collection: Women of Tomorrow
New location for our Copenhagen store and office
Location: Købmagergade 19, Copenhagen 🇩🇰
Expanding our women's universe with an all female store in Aalborg - at our old location
Location: Boulevarden 22, Aalborg 🇩🇰
Heja Sverige - our first store in Sweden opens in Stockholm
Location: Norrlansgatan 21, Stockholm 🇸🇪
Grand opening of our Gothenburg store
Location: Södra Larmgatan 16, Gothenburg 🇸🇪