Putting our customer experience first
Shaping New Tomorrow is on an exciting journey to put the customer at the center of everything we do, and the CRM & Campaigns department is a big driver of this change. Loyal customers are the key parameter for the success of our business, and the ultimate goal of CRM within SNT is to drive higher customer retention, loyalty, and value.
Our main tasks include:
- Driving one of the best-performing e-mail marketing programs in Denmark and expanding rapidly internationally
- Developing a world-class loyalty and referral program, to keep our customers happy, loyal, and ensure they keep coming back
- Working with our super important customer data to make the right decisions and ensure we make the customer experience a little better every day
- Planning and facilitating the cross-channel execution of our marketing campaigns
Our long-term CRM vision is to drive change within the company utilizing our customer data to make the right decisions and impact positive results across the business.
What makes our department unique?
-
⭐️ Data-driven
⭐️ Innovative
⭐️ Social
-
While modern CRM systems are a product of digital technology, the concept of maintaining customer relationships dates back to ancient civilizations. Traders in ancient Mesopotamia kept clay tablets with customer information.