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It began with a dream

….of changing the mens’ fashion industry by combining the comfortability of sportswear with timeless style. A dream that came true because of three hard-working fellows: Our founders Kasper, Christoffer, and Christian. They saw a gap in the available products and decided that it was time for a change. Since those early days, it has been a wild ride.

Today, our founders are responsible for different areas of Shaping New Tomorrow, dividing the areas after what they find particularly motivating and interesting. Kasper is the CEO, Christoffer is responsible for our products and our Retail department, and Christian is responsible for our Brand department and marketing initiatives. We believe this to be the perfect recipe for running Shaping New Tomorrow.

However, while the three childhood friends are often working hard, they don’t forget to have fun once in a while (which often results in table tennis tournaments at the office).

About SHAPING NEW TOMORROW

 

In 2015, the story of SHAPING NEW TOMORROW began in the city of Aalborg, Denmark. Three childhood friends set out to change the way we think of traditional menswear, by seamlessly blending the comfort of sportswear with the style of casual business attire. From these beginnings, SHAPING NEW TOMORROW has since grown and evolved into an innovative, tech-oriented, and international clothing brand.

Founded in 2015
Co-workers 230

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