….of changing the mens’ fashion industry by combining the comfortability of sportswear with timeless style. A dream that came true because of three hard-working fellows: Our founders Kasper, Christoffer, and Christian. They saw a gap in the available products and decided that it was time for a change. Since those early days, it has been a wild ride.

Today, our founders are responsible for different areas of Shaping New Tomorrow, dividing the areas after what they find particularly motivating and interesting. Kasper is the CEO, Christoffer is responsible for our products and our Retail department, and Christian is responsible for our Brand department and marketing initiatives. We believe this to be the perfect recipe for running Shaping New Tomorrow.

However, while the three childhood friends are often working hard, they don’t forget to have fun once in a while (which often results in table tennis tournaments at the office).